D.F.A. #21: Early Salesforce employee Mike Kreaden on How He Built Salesforce For Startups

A Great Webinar on How To Use AI to Get More LPs & A Killer AI Tool That Will Train You For Any Job Interview!

I first met Mike Kreaden nearly ten years ago when I was leading the sales team at the Growth Marketing Conference. Mike joined Salesforce very early on - he was the 90th member of the team. One thing that I tell all VCs and PEs that I work with is that it’s really important to make sure that all of the LPs in your fund are people just like Mike - investors who have done really amazing stuff in their careers who have really amazing and interesting subject matter knowledge.

Mike and I have had great conversations about investing, SaaS and the future of sales and marketing. Today’s issue focuses on his adventures in tech and investing, and this Thursday we also have a special webinar coming up this Thursday where you can learn a lot more about how to use AI, martech and salestech to get investors for your fund (you’ll need to sign up for a Zoom account to attend, but the free version works fin…