Email Marketing for Investment Firms Is Harder Than Ever—Here’s How to Fix It (Fast)
Watch this 15-minute interview for the full breakdown—and if you want to master email outreach, we have ONE seat left in our Mastermind starting tomorrow. This could be what gets your fund closed!
🔥 2015-2019: The Golden Age of Cold Email
Just a few years ago, sending outbound emails to LPs or prospects was incredibly easy.
Investment firms could buy a list, plug it into an email tool, and watch meetings roll in. A well-crafted email sequence could get 30% reply rates, with 90% open rates. (This sounds totally impossible, I know).
Daniel Greaves, co-founder of FuelToFly and an active fund manager himself, remembers it well:
“Back then, you could get leads for literally a tenth of what it cost to run ads. We were seeing 30-33% reply rates. It was unreal.”
Fast forward to 2025, and those same emails barely hit 4% reply rates—even for the best firms using top-tier tools. What changed? 🚨
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