Gmail and Outlook — They Just Torched Your Cold Email Game

If your SPF, DKIM, and DMARC settings aren’t dialed in, your LP outreach is getting filtered, blocked, or straight-up deleted. Here’s how to fix it in 15 minutes.

Gmail and Outlook aren’t your friends if you’re doing cold email.
They don’t want you fundraising. They don’t want you doing outbound. They don’t want you building pipeline.
They want you paying them—for ads, inbox access, and total control over the platforms.

So now, in 2025, they’ve cranked up the pressure.

Google’s enforcement began in February 2024, and Microsoft’s latest rollout hits May 5, 2025. If your domain isn’t fully authenticated—SPF, DKIM, and DMARC—your emails to Gmail and Outlook users might just… not get delivered.

And the kicker? Most investment funds—especially emerging managers—still have no idea this is happening.