Logan Paul’s $1.2B Brand & the $528B Creator Economy: What Investors Need to Know
From Prime to Profits: How Investors Can Tap Into the $528B Creator Economy
This issue is packed with value! We’re thrilled to share our first subscriber-only report, The Logan Paul Playbook: How Gen Z's Embrace of Manufactured Authenticity is Reshaping Investment Opportunities. Plus, don’t miss the details on tomorrow’s office hours, where we’ll preview insights from our upcoming guide, Mastering the Art of Selling to Family Offices in Venture Capital.
Subscribers get to attend weekly office hours, and also meet with us 4 times per year for advice on their fundraise, deck reviews and more. They also get access to our library of templates as well as LP Blueprint, which contains 47+ hours of training on how to work with LPs.
Office Hours Tomorrow: Working With American Family Offices ($50M+ Funds)
🕐 When: Tomorrow at 1 PM PT
📍 Where: [RSVP here, subscribers may attend the entire session]
Join us for a 45-minute session focused on navigating the American family office landscape for funds managing $50M+ in assets.
What You’ll Gain:
How to identify and approach decision-makers in family offices.
A sneak preview of our new 40+ page Guide, Mastering the Art of Selling to Family Offices in Venture Capital
Insights into investment priorities and trends for family offices with significant AUM.
Practical tips for tailoring your pitch and overcoming common challenges.
🔑 Exclusive for Subscribers:
Subscribers may attend the full 50+ minute session, including the Q&A segment.
Non-subscribers may attend the first 30 minutes of the session.
This is an excellent opportunity to refine your approach and optimize engagement with this powerful investor segment.
Last Chance: Early Bird Discount for the LP, FO & FoF Virtual Conference Tonight!
⏳ Don't miss out! Use code ADAMFRIENDS50 for 50% off tickets before midnight tonight.
Join us on Tuesday, November 26, for a high-impact virtual event designed for fund managers, family offices, and investment professionals.
Highlights include:
Panel Discussion: How to Grow AUM in 2025, moderated by me, featuring Ed Ho (Arena Investors - $3.4B), David Butler (Argosy Real Estate Investors - $3.6B), and Jaclyn Baumgarten (IDC Ventures).
Private Networking Lounge: 1.5 hours with 20+ pre-selected LPs, single-family offices, and funds of funds on SpatialChat. Here’s how it works, if you’d like to do LP meetings at the conference.
Exclusive Insights: Strategies from billion-dollar family offices, 2x DPI achievers, and more.
🎟 Ticket Options:
50% Off: Use code ADAMFRIENDS50 (expires tonight at midnight).
30% Off: Use code ADAMFRIENDS30 (valid until November 26).
The rest of this post is for subscribers only. Subscribe now to access exclusive insights!
The Logan Paul Playbook: How Gen Z's Obsession with Authenticity is Reshaping Billion-Dollar Markets
Why Ignoring This Could Be Like Overlooking TV Ads in the 1950s or Video Games in the 1980s
Picture this: It’s 1955, and brands are debating whether to invest in TV advertising. Some skeptics balk at the new medium, arguing it’s just a passing fad. Fast forward a few decades, and those who embraced it early transformed into household names. The same thing happened with video games in the 1980s, now a $208.7 billion industry. Video gaming is now the size of the music ($31.2B), film ($93.4B) and book ($125B) industries, COMBINED.
We’re at a similar tipping point today, and the battleground is the creator economy.
Why This Matters:
The creator economy isn’t just about influencers hawking beauty products or athletes launching energy drinks. It’s rapidly evolving into a major asset class within the alternative investments market. As of 2024, this industry’s global valuation stands at approximately $156.37 billion, and it’s projected to skyrocket to $528.39 billion by 2030—a compound annual growth rate (CAGR) of 22.5%.
Example in Action:
Take Logan Paul. In just 18 months, his Prime Hydration brand hit a staggering $1.2 billion valuation. It’s not a fluke—it’s the blueprint for how creator-driven brands are rewriting the rules of commerce. This isn't just cultural commentary; it's a paradigm shift with profound implications for savvy investors.
Teaser:
In this report, we’ll explore:
How Logan Paul leveraged Gen Z's demand for authenticity into a billion-dollar venture.
Why creators are becoming dominant players in markets traditionally owned by legacy brands.
The investment opportunities emerging within this high-growth asset class.
[Subscribe now to unlock the full report, including an in-depth breakdown of the creator economy’s trajectory and why this is the next frontier for investors.]
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