The Hidden Tax of Google and Yahoo's Email Marketing Changes on Investment Firms

Spoiler alert: it costs the average investment firm 3x more to get a Limited Partner (LP) meeting

Over the past few weeks, both Vince (who runs LPMagnet) and I have been spending time working on our AI-driven automated email campaigns in Apollo, and we both noticed some pretty severe changes coming from Google and Yahoo. These were changes that caused both of us to spend a lot of additional time working on email deliverability. (If you’d like more i…