The Hidden Tax of Google and Yahoo's Email Marketing Changes on Investment Firms

Spoiler alert: it costs the average investment firm 3x more to get a Limited Partner (LP) meeting

Over the past few weeks, both Vince (who runs LPMagnet) and I have been spending time working on our AI-driven automated email campaigns in Apollo, and we both noticed some pretty severe changes coming from Google and Yahoo. These were changes that caused both of us to spend a lot of additional time working on email deliverability. (If you’d like more information on the entire software stack that we use to reach limited partners (LPs), feel free to leave a comment below).

[For anyone who is newer to the world of investing, a Limited Partner or LP is the person or entity who would typically invest in a venture capital, private equity or other type of investment fund.]

We also noticed some differences in our campaign outcomes when we were running them as individuals (not as Lead Zeppelin on behalf of investment firms), and so I wanted to take some time to map out what has happened so that investment firms can understand the financial ramifications of the changes.

Introduction

Recent changes…