Why Younger Decision Makers are Ignoring Your LP Fundraising Emails: The Generational Disconnect and How to Bridge It

Sales Evolutions: How Proven Tech Strategies Can Help Your Fund Make the Hard Pivot

One thing I’ve been hearing from a lot of investment funds lately is that they’re having a really hard time getting Gen Z (currently age 12 to 27) readers to open their emails.

Today, Gen Z makes up about 24% of the global workforce, and their presence is growing quickly. By 2025, they’re projected to account for roughly 27-30% of the workforce.

As a GP, MD, or leader of an investment firm, if you're under the impression that Gen Z stakeholders can be overlooked, that's only feasible if you're consistently raising $1B+ without their involvement.

Gen Z's growing influence, both as a workforce and as investors, is impossible to ignore as they seek meaningful work, value diversity, and prioritize social impact. Being attuned to their expectations can only enhance long-term growth.