Your LP Funnel Is Leaking. Here’s Where
We broke it down live today. Watch the 30-min replay before your next raise.
Part 1 of the Capital OS Masterclass Webinar: Getting Back on Track with LP Fundraising
✨ View the full slides here!
✨ Watch Webinar #1 here!
Let’s talk about it. The decks are polished. The intros are warm. (By the way, having warm intros does not necessarily help).
The outreach is consistent. But somehow... nothing is moving.
It feels like your funnel is full, but nothing is flowing.
First of all, you're not alone.
And no, you're not doing it wrong.
You're just doing it without a real strategy that fits how LPs actually think and move in Q2 of 2025. And that’s why your fund is not going to close unless you make some very real changes right now.
🕧That stuck feeling? You're not imagining it
Everything looks like it's in motion on the surface.
But it feels like nothing's actually moving. The follow-ups go unanswered. The maybes pile up. The energy starts to feel heavy.
This is where we come in with structure that creates space.
📝First move? Simplify the list
Start by segmenting the pipeline.
There are seven core LP types and they each have a different core need in 2025:
Family Offices
“Everyone wants our money, but no one understands us.”Ultra High Net Worth Individuals
“I don’t trust most GPs to protect my downside.”Foundations
“If your fund doesn’t align with our mission, we’re out.”Endowments
“We don’t have time for managers who aren’t ready.”Pension Funds
“We can’t take reputational risk on small managers.”Institutions / Sovereign Wealth / Insurance
“You don’t have the infrastructure to work with us.”Funds Of Funds
“We need a story we can sell to our LPs.”
If you're trying to speak to all of them at once, you're connecting with none of them.
Focus on the ones that have a strong business pain that is DEEPLY aligned with where your fund specializes, right now.
🏄♀️ Next move? Add motion (and peace of mind)
Your funnel doesn’t need to feel like a guessing game. It just needs structure.
Instead of working with lingering "maybes," we teach a 30-day decision cycle.
Every LP is either moving forward or is gently released.
That looks like:
Real, firm close dates on the calendar
Discovery-first meetings (you never, ever pitch in the first meeting). “Showing up and throwing up” is for amateurs. If you ever see a fund manager doing this, please stop them and tell them that it is truly the mark of someone who is inexperienced. The first meeting with an LP is for one thing and one thing only. It is for doing a Pain Funnel with an LP who you have researched beforehand, and learned the LPs pain points. Do not meet with LP who you have not researched beforehand. It is disrespectful.
Clarity on exactly where each LP stands
👩🏻💻Final move? Upgrade your tech
Spreadsheets are great for grocery lists, vacation planning and post-breakup furniture decisions. Multi-million dollar fundraising funnels? Not so much.
Using a CRM lets you:
Track true LP fit
Forecast fund close date
Spot where things are slowing down
Know your close forecast and cost
No more energy leaks. Just clean data and calm decision-making.
When you have structure, everything shifts.
Second meetings start happening. LPs feel confident. You show up with clarity and ease. You actually enjoy the process.
"I finally feel like I’m running my raise, not the other way around."
This is what we build in Capital OS. Smart, simple systems that support GPs who are doing this seriously and want it to feel sustainable.
📅 Join the Capital OS Premium - June Cohort
Kickoff June 12, 2025
What’s Included with Premium:
Full Narrative Overhaul – From first word to closing call
Deck + Data Room Refinement – Clarity, structure, and strategic polish
LP Pipeline Design – Tiered, prioritized, frictionless
Fundraising OS Buildout – From pipeline dashboards to workflows
Live Cohort – Weekly sessions and async reviews
Capital OS Access – All AI tools + lifetime updates
Want to join us live for Part 2 of the Capital OS Masterclass?
Sign up for session #2: “Cold Emails That Actually Get LP Meetings.”
Most GPs send emails that disappear into the void. In this session, we’ll teach you how to craft high-performance LP outreach using proven structures, personalization tactics, and Smartlead automation to generate real engagement from ideal LPs.
Stop guessing. Start booking meetings at scale.
🔐 Join the Capital OS Premium - June Cohort!